Stumbling upon a “contest” that gets design juices going is a real pleasure. And there’s just something about shades of blue that relaxes me. And my favorite color is green. Pretty close to the blue part of the rainbow. Right? Haha! Anyways, I dished out these three logo concepts for Kainalu Designs. Yes, that is Hawaiian. “Kai” means water and “nalu” means wave. Sounds simple enough. Now, for a little story about my struggles through these logos.
Usually, I go straight into Photoshop and use the pen tool. First error was trying to freehand the circles. But, then I had to plan how I was going to use the circle shape in order to get to the design. The curves were present as you can see in the first design (left). I didn’t want to stop there.
I really wanted to make an organic looking wave. Again, I tried to freehand it with the pen tool, but my fingers couldn’t trace my imagination. Instead my pen touched real paper and I made a small sample for myself. Carefully laying down the points one-by-one it did not turn out like the end result right away. Tweaking here and there my the wave took form. I was going to follow the same layering of waves as I did first, but I thought lets get simpler. I love how my second design made me feel calm and free. The font needs a little bit of help, but that can easily be changed.
My last and final design I was inspired by another wave vector from ShutterStock. This one was all the circle shape; blue, white, blue, white, blue, white…layer, layers, layers. Aligning them definitely took the longest. I went for a little more edge in this design. It sort of tightens my neck looking at it, but it’s still very dynamic for my eyes. The font actually inspired the border shape. Notice how the “a” is the same shape. There needed a few adjustments and probably needs a little more, but I was total zombie mode.
Now, I’m still learning about logo design as I get eliminated from these “contests” and scope out the competition. I’m way behind in selling point, but I’m can reach for it. 😉