Things haven’t come full circle yet! I smile, I frown, I jump, I slump. My journey to become a freelancer hasn’t been rainbows and butterflies. The question that keeps me up all night is…how it is going to come full circle?!?!?
I enrolled in the WordPress Bootcamp and it all started with some awesome front end developing teachings. Now, I get to the WordPress Unit and I’m paying for yet another website (thankfully there was a coupon). I want to experience everything and learn all the avenues, but now that Adda is sharing all the success stories it’s leaning me towards envy and jealousy instead of inspiration. But, I guess I’m responsible for how I take all this is. (roll my eyes). What makes me even more sick, is I’m using wordpress to express all this! I know how to modify things, but I don’t know how to start! Where do I start? Why am I not asking my instructors these things?!? Pride? I’m only making myself look stupid…sound stupid.
This is the turning point of my story, right? I want this.
In 2013 I became a freelance graphic designer. I had a degree in digital media so I called myself a graphic designer. Unfortunately the competition ate my humble pie.
My one mistake about going freelance is not taking charge of the resources out there. It took my employer putting me on probation and the fork in the road looking so slim. I gave myself more avenues when enrolling in a Bootcamp Blueprint from Skillcrush.com, where hey teach you tech skills without getting all technical on you.
I’m currently on my third month of the Front End Developer Blueprint and I’ve been reassured, challenged, and inspired. My goal is to be a web developer full time. So far, I just need to market my skills…put myself out there…and take control of my work life. And of course HAVE FUN!
A few projects recently closed, so a winning design was chosen. Unfortunately, they weren’t my designs. I really yearn for that one day that I get my first bite. It’s a very stressful business I’m tell ya. Right now, I’m not handling it very well OR it could just be the rainy, thunderous Florida weather getting to me. Where’s my sunshine?
I keep trying to tell myself that my designs aren’t bad, but they’re just not what the clients are looking for. There so much for me to learn. It’s a little overwhelming. I’m not sure what kind of help I need or what exactly to study on so I get better. I know practice makes perfect, but I feel like I need to learn more…techniques, tools, styles. I definitely don’t feel cultured enough to please different clients. One of my designs was for a kids gymnastics class and my design turned out to be too mature, too corporate, if I’m using that word correctly. The winning design was totally FUN and colorful and full of life. I need to learn how to be in that state of mind when I read a clients description. To do that I think I just need to research, research, research. I’m always rushing through designs.
You know, I never realized how much I have to step out from my taste in order to give clients what they want. Or maybe I’m just not choosing the right clients to deigns for. I feel like it could be like acting where you take that character and make it yourself. Like, Forrest Gump became Tom Hanks. =P I got that from Desperate Housewives Orange County. A common description clients use are fun, professional, and memorable. I’ll admit that the logos they choose do encompass that. My designs are too much of myself. What sucks is I think they’re really cool. Cool to me. Not cool to clients. Now, how do I get on that level? Looks like it’s another journey. Practice, practice, practice.
How long must you take you actually reflect on your designs? I reflect by getting into Photoshop and playing with everything. Tweaking here there. Changing the colors, the text, anything to get a different look. But it goes deeper than just tweaking.
I have an idea of what looks great and what doesn’t, but it’s difficult to reject your own design you’re initially proud of. It’s until your design gets feedback that you have to stare long and hard at what the heck is wrong with the design. My design below was eliminated from the contest ultimately because it wasn’t what the client was looking for, but the feedback that struck a cord was “generic.” I looked at my design and asked… Why are you generic? What is generic? Well, there are simple shapes and colors that could work for any business. It’s not a real branding logo. There’s so much I need to study when it comes to giving clients what they want and need at that. I read a couple of articles on the importance of graphic design, that’s what I binged, and it was consistent that companies want a branding image that will effect the community in a positive manner. Makes sense enough. I’d want that for my business as well. Being a graphic designer is really tough. I’ll need to study and research how to communicate effectively with every design.
Anyone have a good blog to follow? Or a good book to guide me through graphic design?