I’m really enjoying my new read, Design Basics Index. I’m reflecting on past designs and planning for future designs. It mentions to just pick up the pencil and paper and draw simple shapes in relation to the space given. It got me thinking about my college elements of design class. So, I dug up my sketch book and found this exercise. The assignment I believe was to create a sequence of a shape or shapes moving, merging, or scaling. I remember having fun with this because there was no right or wrong and simple shapes do not intimidate me at all. It’s just innocent FUN! This could definitely help when you’re organizing elements of your design. Observe the negative and positive space when you finish a sequence, reflect how you feel about it, and apply it to your design. My favorite one is on the second page, second row where the star in laying down.
It’s always a good idea to go back to the basics. That’s exactly what I need during my designers block frustrations. I contemplated whether I needed a graphic design book because the Internet has so much information! But, I’m a little over reading on web all day and I wanted to flip pages. I may not be able to zoom into the pictures like I do on the iPad, but the texture and smell of a textbook I kinda miss. =P I also miss the basics of graphic design. So, I browsed through the pages of “Design Basics Index” by Jim Krause at my local Books-A-Million. I actually judged this book from it’s copyright date, 2004, and I wondered if a 2004 graphic design could be outdated by 2013. Another book I looked at that was published in 2010 was very eye catchy and maybe double the size of Design Basics. I guess that’s sort of like judging book by it’s looks, so I really read into these books; a little here and there per section, per chapter, per cover. Design Basics was the perfect fit because is has exercises scattered through the book and it was just the whole package with good and bad examples. It was about making conscious decisions and not just placing that logo in the corner just because it looks good. I needed more reason in my designs because I was kind of designing to things that looked cool. Then, I couldn’t get myself out of that initial design. That means I ran out of ideas. So, the basics will definitely refresh my brain on my community college practice. The university doesn’t let you practice all that much, which I hope changes for the better. I’m looking forward to evolving.
A few projects recently closed, so a winning design was chosen. Unfortunately, they weren’t my designs. I really yearn for that one day that I get my first bite. It’s a very stressful business I’m tell ya. Right now, I’m not handling it very well OR it could just be the rainy, thunderous Florida weather getting to me. Where’s my sunshine?
I keep trying to tell myself that my designs aren’t bad, but they’re just not what the clients are looking for. There so much for me to learn. It’s a little overwhelming. I’m not sure what kind of help I need or what exactly to study on so I get better. I know practice makes perfect, but I feel like I need to learn more…techniques, tools, styles. I definitely don’t feel cultured enough to please different clients. One of my designs was for a kids gymnastics class and my design turned out to be too mature, too corporate, if I’m using that word correctly. The winning design was totally FUN and colorful and full of life. I need to learn how to be in that state of mind when I read a clients description. To do that I think I just need to research, research, research. I’m always rushing through designs.
You know, I never realized how much I have to step out from my taste in order to give clients what they want. Or maybe I’m just not choosing the right clients to deigns for. I feel like it could be like acting where you take that character and make it yourself. Like, Forrest Gump became Tom Hanks. =P I got that from Desperate Housewives Orange County. A common description clients use are fun, professional, and memorable. I’ll admit that the logos they choose do encompass that. My designs are too much of myself. What sucks is I think they’re really cool. Cool to me. Not cool to clients. Now, how do I get on that level? Looks like it’s another journey. Practice, practice, practice.
How long must you take you actually reflect on your designs? I reflect by getting into Photoshop and playing with everything. Tweaking here there. Changing the colors, the text, anything to get a different look. But it goes deeper than just tweaking.
I have an idea of what looks great and what doesn’t, but it’s difficult to reject your own design you’re initially proud of. It’s until your design gets feedback that you have to stare long and hard at what the heck is wrong with the design. My design below was eliminated from the contest ultimately because it wasn’t what the client was looking for, but the feedback that struck a cord was “generic.” I looked at my design and asked… Why are you generic? What is generic? Well, there are simple shapes and colors that could work for any business. It’s not a real branding logo. There’s so much I need to study when it comes to giving clients what they want and need at that. I read a couple of articles on the importance of graphic design, that’s what I binged, and it was consistent that companies want a branding image that will effect the community in a positive manner. Makes sense enough. I’d want that for my business as well. Being a graphic designer is really tough. I’ll need to study and research how to communicate effectively with every design.
Anyone have a good blog to follow? Or a good book to guide me through graphic design?
Today, I received a feedback message from a client to tell me that my design submission is in consideration, but other sources advice her that the logo too “for-profit university.” My initial design was in the Top 7. This logo was for a law company and wants a design that’s “clean, simple, approachable” and blends in with the law community. I’m thankful for the feedback. Outside feedback really makes me see my design in a new way. It’s definitely a learning experience that I can carry with me to future designs. The feedback definitely inspired me to continue designing. I’m pleased to have evolved the design with just thinking just out of the box. The hint: highlight “life is good” but keep it professional. 😉
Approachable: A great word to remember in designing all my designs. This journey is so exciting I can’t wait for more knowledge and come out a better graphic designer.