Items you will need
- Business card
- Online portfolio
Step 1Determine your target market so you can tailor marketing efforts to client needs. Providing wedding graphic designs is different from providing design solutions for small businesses. Tailor your marketing efforts accordingly.
Step 2Gather your best designs and create a professional portfolio to show during client meetings. Create sample designs as spec pieces if you don’t have previous work to show. Keep your target market in mind as you do so. Include invitations, save-the-date cards and wedding programs to brides-to-be. Include logos, business cards, brochures and letterhead designs for business owners.
Step 3Create a website or online portfolio to market your graphic designs locally and outside of your area. Use websites such as Coroflot, DeviantArt or Wobook to host an online portfolio or purchase a web domain and hosting through sites such as GoDaddy, Yahoo Small Business or BlueHost.
Step 4Design a logo to represent your graphic design business. Create business cards to promote your services. Include a brief listing of services provided, contact information and the web address of your online portfolio.
Step 5Join local business associations to introduce your designs to your community. Partner with local businesses who do not compete with your brand but whose clientele is a part of your target market.
Step 6Create a direct-mail campaign using postcards you can design yourself. Provide in these an introduction of yourself and your services, and advise recipients on how to contact you. Send these cards to members of the local business community or purchase direct-mail lists online.
Step 7Attend community events and offer to donate your graphic services. You can create a brochure, event program or logo.